If an image file size is too big, it may slow the load speed of your site. Consider compressing large image files where possible to aid load speed without losing out on quality and limiting large animated images. If you have the means to produce original imagery rather than stock photos, it’s worth exploring, as this can aid ranking in image searches. This is about ensuring the images on your webpage can be understood when someone can’t view an image and by search engines. Search engines can’t view the images on your pages like your visitors typically would, so they rely on alt text descriptions on your webpage to categorize imagery. This approach not only enhances your off-page SEO but also builds a strong foundation for your brand’s online presence.
Where normally, you would focus your efforts on reaching as many people as possible, wherever they are, local SEO focuses on reaching people in a certain area. So, for example, when you’re a bike repair shop or real estate agent. Get our complete SEO checklist for more advanced tips and tricks on how to improve your SERP rankings.
- Yes, you display a professional conduct by writing not only on your personal blog but contributing to others too.
- You should check your PA and DA, and also your inbound links’ ones with a site explorer tool.
- Specifically, you should encourage reviews because doing so helps Google understand users’ experiences with you.
- Focus on building authentic relationships with reputable websites instead.
Chapter 3: Craft Captivating and Valuable SEO Content
Direct links from social platforms are primarily nofollow links, so they don’t pass equity to your website. Google trusts users to determine whether a business is trustworthy. Finding relevant roundups works similarly to identifying guest blogging opportunities. One of the best ways to forge such connections is to contribute to roundup posts—articles where industry experts share their knowledge on a topic.
Alex holds an MSc Degree in eCommerce and has consulted with Fortune 500 companies in different industries. He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites.Connect with Alex on Twitter and LinkedIn. A backlink is generated when a website links to another website. Backlinks formed the basis of the initial Google ranking algorithm, and they are still an important Google ranking factor. AI-powered reputation management tools like Yext enable you to centralize all your customer reviews in one platform.
Incentivize People to Leave Honest Reviews
But it’s a helpful visual for people who aren’t familiar with how Google figures out the topic of a page. Not only did HubSpot publish the infographic on their blog (and promote it on social), but they agreed to have our logos side-by-side at the bottom of the image. Which led to a solid (follow) link and another mention of my brand. There was (obviously) a brand mention and a link in the release itself. So if you’re ready to take action on what we covered so far, you’ll love this chapter.
And users will typically click on another result that looks less spammy. Rich snippets are enhanced search results that provide additional information beyond the typical meta description. But you don’t need to write an amazing description 100% of the time. You can find these search terms with a tool like Semrush’s Organic Research. This is one of those little things that helps Google understand what your page is all about.
First, Shai created a bunch of brand new websites just for these experiments. These were fresh domain names that had never been registered before. A few days after I published that post, I decided to check out the search engine results pages (SERPs) for that term. Unlock instant access to 25+ digital marketing resources and the OAO 101 introductory email course to kick start your strategy.
For example, JetRank helped a gutter contractor achieve a 126% increase in monthly calls through enhanced local SEO practices and reputation management. They help you connect with your community and increase your brand’s visibility. Skyscraper link building is a proven off-page SEO technique that creates high-quality content to earn backlinks.
Off-page SEO can significantly improve your website’s ranking by increasing its authority, trustworthiness, and relevance in the eyes of search engines. This is achieved through strategic backlinking, social media engagement, and building a strong online brand presence. By writing quality content you can rank in search engines, but by getting a few great, relevant sites to link to that content, you’re increasing the chance BHS Links that you’ll end up ranking a lot higher. Take reviews, for instance, these can make or break your company. Off-page SEO is a strategy that involves actions taken outside of your website to improve your search engine rankings. This includes building backlinks, acquiring citations and social mentions, and fostering partnerships with authoritative websites.