Bots/crawlers discover content by following links through to subsequent pages and judging how relevant they are to a search query. This goes for internal linking as well, so don’t be afraid to link to other useful pages on your site where necessary and where it feels natural. 51% of marketers notice an impact after one to three months of implementing a link-building strategy. Whilst the motivation should always be humans first, search engines second, the bedrock of this whole process is keywords. So, if keywords are at the heart of SEO, they should be at the heart of everything you do, too. Over a third of Google’s total search queries feature four or more words (i.e. long-tail keywords).
What Is SEO? An Intro to Search Engine Optimization
First, put yourself in your customers’ shoes and brainstorm questions they might have about your product, service, or industry. Choose a preset theme that aligns with your brand identity and is mobile-responsive. WordPress includes many plugins and themes to enhance your SEO efforts. Including Elementor, which helps you easily design your website with templates. We interviewed Andrew Peluso, owner of Bananas Marketing Agency, for his expert advice on getting started with SEO.
Consideration 4 – Understand the competitive landscape
Additionally, a robust SEO strategy assists you in understanding and connecting with your target audience. A strategic SEO plan conducts keyword research and analyzes search intent to help you gain valuable insights into what your potential customers are looking for. Part of building your SEO plan is deciding which web pages on your site you want to optimize for which keywords from step one. Not only do you need to understand which target keywords you’ll need to promote, but you’ll also need to understand the search intent behind each keyword.
- For example, if you get a booth at a local farmer’s market, the event site might include your logo and a link to your site, helping you build authority.
- Often, they also include a company’s phone number or website address.
- When it comes to SEO ecommerce, how the pages on your site are organized and structured affects your search engine rankings.
- After discovering where you’re starting and where you want to go, start the SEO process with keyword research.
- In general, you likely want to wait a few weeks to assess whether your work had beneficial effects in Google Search results.
If you’ve never built an SEO plan before, then this is a great place to start. We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025. Let’s dive into the practical SEO tips to build your strategy from scratch and turn these benefits into reality. While ranking at the very top is still what we all want, there is a lot to gain from shifting some focus to platforms beyond your website. For more on this, check out our full guide to improving your page speed. If you were a HubSpot competitor, and you had your own page of co-marketing statistics, you could reach out to this site for a link.
The Topical Dominance Tab within the Search Atlas Site Explorer Tool helps you compare your website’s topical authority against competitors for specific subject areas. Use the Search Atlas Site Explorer Tool to benchmark your website’s current SEO performance. The Search Atlas Site Explorer Tool generates detailed SEO metrics and competitive insights when you enter a website URL into the search bar. Simply paste your website’s URL, select a country, and click “Search” to generate the Site Explorer report.
Your analytics will provide you with valuable insight into your SEO strategy and how you can improve your plan to drive better results. The last component of a successful SEO marketing strategy is analytics. Responsive design ensures that your website adapts to whatever device a user is using. Whether your audience uses a smartphone, tablet, or desktop computer, they will have a positive experience on your site.
Choosing the right keywords for your store
An effective SEO strategy establishes clear objectives, timelines, and methodologies for improving search rankings. An SEO roadmap strategy makes sure all optimization efforts are cohesive and purposeful rather than random or disconnected. Overall, engaging with local organizations, sponsoring events, or collaborating with other local businesses can help improve your visibility and search rankings.
AI can help businesses improve their content by tailoring local audiences based on user intent and location data. By utilizing AI and optimizing for AI search results, local businesses can increase their local rankings and ultimately conversions from local traffic. To rank in 2025, your content needs context, not just aimless keyword stuffing. That’s where LSI keywords and semantic terms come in.Latent Semantic Indexing (LSI) keywords and semantic terms are words and phrases closely related to your main keyword. Growing your business through search engine optimization involves more than installing an SEO app or adding some keywords to your website’s BHS Links content.
At SeoProfy, we believe that a personal approach to each client and custom strategies can lead to results that overcome all expectations! You’re welcome to check this SEO case in a highly competitive niche, where our team managed to accelerate organic traffic from 1,200 to 4,000 per day in 12 months. Whatever the dynamic of your business, an effort vs. impact matrix can help you organize your seo strategy into tactical jobs to be done. Like any other kind of strategy, to form an SEO strategy you need to understand the state of the game, set attainable goals, and plan to iterate.