You may find yourself attracting low-value leads, for example, or zero leads. A consultation with an SEO specialist can help you find out why. Either way, if you’re struggling to bring organic traffic to your website, an SEO consultant can help. Your account manager can provide recommendations that push toward your goals by looking in-depth at your on-page, off-page, and technical SEO alongside your goals. With our SEO consulting firm, your business can count on data-driven recommendations. Thanks to RevenueCloudFX, your company gets suggestions backed by data versus a hunch.
What are the types of SEO consulting?
But the traffic they do bring is far more likely to convert into actual customers. Instead, fewer people are clicking through to websites for informational queries. AI tools, AI Overviews, and other SERP features have reduced the available clicks (and therefore traffic) you can drive to your site. Using simple language makes your content easier for your users to understand. And if your users can understand it better, they’re more likely to engage with it. Instead, you need to make strategic updates if you want to see a measurable impact on your traffic and rankings.
- Our SEO services provide turnkey solutions to on-page, off-page, and technical SEO, including a custom strategy, return on investment (ROI) reporting, AI insights, and more.
- There’s no need to go overboard and repeat your keyword 100 times.
- Addressing these basic technical SEO elements can ensure your website is search engine-friendly, user-friendly, and well-positioned to achieve strong organic rankings.
- “Keyword research tools don’t usually give accurate search volume estimates, so don’t be afraid to target ‘zero volume keywords.’ ”If they’re highly relevant to your target audience.
Build Backlinks
The task here is to take top-ranking pages for your keyword and look for the dominating type of content among them. The top three ranking pages and SERP features (People Also Ask box, featured snippet) will be most impactful here. To get a quick overview of the ranking difficulty of a keyword, look at the number of unique domains linking the top 10 ranking pages. The more linking domains, the harder it will likely be to rank because backlinks are still one of the most impactful ranking signals for Google.
I reached out to eight specialists to get the inside scoop on their SEO best practices. Each specialist focused on a single area (i.e., Tech SEO) or way of working (i.e., working with an agency) within SEO. But a lot of the ‘get rich quick with AI’ types sold people some serious SEO strategy snake oil that turned out to be a big serving of scaled content abuse. The 40% in question refers to a large number of websites (many of which received manual actions) that published unhelpful AI-generated content, which Google ultimately viewed as spam. That said, although it might have its lure and can be used on test sites, black hat SEO typically ends in a penalty from search listings.
Google reads this description when crawling the page to understand what it’s about. But capturing 92% of the market share, the terms “Google” and “search engine” are synonymous for the intents and purposes of this post. You’ll get the SEO Anomaly most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts. Once crawled, pages are analyzed and stored in the search engine’s index, a massive database of web content. Indexed pages can appear in search results when users enter relevant queries.
Algorithmic penalties are automatic deductions in rankings that occur when a website fails to comply with the search engine’s quality guidelines, usually after an algorithm update. These penalties are not manually issued but are the result of the website being evaluated by the search engine’s algorithm. SEO, or Search Engine Optimization, is a set of practices designed to improve the visibility and ranking of web pages in search engine results. An effective SEO strategy will not only give direction to your efforts but also help you focus on activities that offer the most benefit to your site’s visibility and search rankings. If you’re new to building backlinks, it can be confusing to figure out where to start or which websites might link to yours.
Segment these by platform to see whether ChatGPT, Perplexity, or another tool performs best and adapt your strategy accordingly. In STAT, go to your project view and filter for Top 10 rankings in your keyword set. Generative engines don’t copy and paste responses from a database. They create new responses each time based on patterns in the data. They may reference the same page across multiple searches, but their language is generated on the fly.
Its Content Gap tool can show you a detailed comparison of keywords specific competitors are ranking for, as well as which SERP features they’re winning, like Google image packs. I also like the Link Intersect tool, which shows you which pages are linking to your competitors. In addition to all those tools, seoClarity has an equally impressive suite of content creation and optimization tools. Like Clearscope, you can turn keywords identified by research and ideation features into blog posts within the interface.