SEO tools are programs that allow you to complete or improve a step in the SEO process. Get relevant keyword ideas to drive more search traffic from Bing. They include our own collection of free SEO tools, as well as a few select third-party tools that we trust. While limited compared to a paid Ahrefs account, they’re still immensely valuable for anyone who’s just starting out in SEO. Managing SEO at scale requires more than just research and optimization tools. With the paid plans, you can also predict long-term trend trajectories.
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Features include exploring search interest over time, comparing multiple search terms, and seeing geographic trends in searches. You can track how interest in a topic changes in real-time or over longer periods. Your team can also access data on related search terms and queries for deeper insights. Easily expand your keyword research and targeting strategy with thorough lists of additional keyword ideas in Keyword Suggestions. Use the filters and sorting options to find the most relevant keywords for your content and project. Group by lexical similarity and add keywords to your Campaigns or Keyword Lists.
And as a free user, you can import up to 100 prospects of your own. Get into the technical aspects of your website’s SEO with Majestic, an SEO backlink checker and link-building tool. Through this intuitive backlink checker, you can better understand the state of your linking strategy and uncover data to improve your backlink profile. Clearscope is like having a digital marketing genius whispering SEO secrets in your ear. Instead of drowning you in complicated data, it gives you crystal-clear recommendations on how to make your content actually rank.
And since it’s a relatively newer plugin, some users prefer longer-established tools. It BHS Links also includes built-in tools for internal linking suggestions, 404 monitoring, and breadcrumbs – all directly in the WordPress dashboard. One of the biggest advantages is that all data comes directly from Google.
Best SEO Tools for Digital Marketers in 2025
One of my favorite features in Clearscope is how it shows you exactly which pages are losing traffic. This could indicate that now is the perfect time to publish a guide, blog post, or landing page about that keyword. As both tools are free, it’s worth trying both to see which one suits your needs best. I use Detailed when I want to get quick page insights without opening separate tools or tabs. Keyword Insights gathers live search terms from Google Autocomplete, People Also Ask, and Quora. So, it might surface more up-to-date, trending topics, but without the data of a tool like Semrush.
Best SEO tool for auditing page performance and accessibility
BROWSEO is an SEO browser for reviewing your website in a limited format to analyze its UX, content, and SEO. Once you input the URL, the output will hone in on your HTML so you’re able to understand the page’s structure, optimized search terms, and other SEO-related factors. Note that Google Trends isn’t where you’ll get granular data. The goal of marketing is to generate traffic and qualified leads via the company’s website. That’s why, as marketers, we need to understand what we can do to improve the SEO of websites we manage. These tools are free to use, but you might find a paid option that has more features.
- Algorithm updates and emerging competitors pose new challenges.
- Once identified, you can copy all bad links to your clipboard with one click.
- The tool is a site crawler that can help you find broken links, duplicate content, and more with a quick analysis of your website.
- You can go beyond just Semrush data by connecting 20+ other marketing data sources to further enhance your reports.
When you’re visiting specific pages, the SEOquake toolbar provides useful information about each page. If this free SEO tool finds any issues, try to resolve them quickly. Semrush’s Keyword Magic Tool is a keyword research tool that lets you search our database of over 25 billion keywords from 142 countries. Google Trends makes it easy for your business to stay on top of what’s trending on Google search pages. Google Trends helps you to identify and target trending keywords while they’re still hot. While other SEO tools look like rocket scientists designed them, this platform keeps things straightforward.
If you’d like to improve your Google business profile and local SEO, Localo is your best bet. AnswerThePublic is ideal if you’re looking for ways to improve the SEO content on your pages and blogs. We’ve seen how algorithms, penalties and SEO factors have evolved since the early days of search.