Focus on quality and helping your users navigate your site, and you likely won’t have to worry about too many links. Opt instead for links that are directly accessible on the page. Get an overview of all of your website pages that search engines have indexed. For HubSpot customers, our Page Performance tool (under Reports) will allow you to do this.
What is an on-page SEO strategy?
This can help SEO Anomaly Google or any other search engines determine the quality of the content. The next step is to strategically incorporate your target keywords into your page and content. This approach to passage ranking helps Google pull out the best bits of your content to answer specific questions and queries people are searching for.
Write quality and readable content
This will make sure the content easy on the eye and easy for a reader to work their way through. Google actively tracks user behaviour on your site through tools like Google Analytics 4, Google Chrome and the Google SERPs. Improving it won’t only lead to more organic traffic but can also lead to higher conversion rates. Google wants their users to have a great experience visiting your site. The key is to make sure the main entities in your content are obviously linked together.
- You should also keep the additional recommendations we made above related to titles.
- On-page SEO improves the quality of your web pages so that search engines can understand them and rank them higher in search results.
- Your website’s listings must feature clear product copy that tells shoppers all they need to know about an item.
- Search engine optimization is a complex process that may take months before you see the first results.
For a page to earn backlinks (which are a strong ranking factor) and shares, people have to actually consume the content. If you’re struggling or just want a fast solution, give our free AI title tag generator and meta description generator a shot. Tell the tools what your page is about and your desired writing tone and they’ll generate a few options. Outbound high-quality links can help search engines determine the overall value of your content. The best part is that you have complete control of your internal links. Spend the time getting it right and reap the rewards in rankings.
Yet, it is a common practice to pick one focus keyword and use it in the main on-page elements such as title tag, headings, text and anchor texts. If you can use heading tags, do so in an organized fashion and make sure they use keywords that are relevant. Prices for on-page SEO services depend on several factors, including your SEO agency, SEO strategy, and more. On average, on-page SEO services cost $1500 to $5000 per month. If you’re partnering with a consultant, hourly rates range from $100 to $300 per hour.
There’s also a dedicated Yoast Video SEO plugin, if you’re serious about getting your videos ranking. Although this isn’t technically a ranking factor, getting your site into the search results requires it, so we thought it should be included here. This analysis can help you understand user behavior across different platforms, which is key to optimizing conversion rates.
What Does On-Page SEO Entail?
They’re displayed at the top of organic search results and come in several formats, such as paragraphs, lists, and tables. In this section, I’ll cover the most common advanced on-page SEO factors we run against. However, instead of providing tips on optimizing them, I’ll share a few resources from our Portent blog. External links are the links from other websites you may link to within your content. Using external links may help establish the credibility of your content, which, if you recall from earlier, is important for E-E-A-T.
This differs from the physical distance between phrases, and focuses on how terms connect within sentences, paragraphs, and other HTML elements. Each web page is made up of different parts—headers, footers, sidebars, and more. Search engines have long worked to determine the most important part of a given page.
Understanding the differences between on-page and off-page SEO is crucial for a holistic SEO strategy that maximizes visibility and authority in your industry. Both are essential, but each plays a unique role in achieving the overall goals of your digital marketing efforts. Content can be more than just text, so consider what kind of visual content you can incorporate into each page (if it adds value and serves a purpose, of course). Columns S and T allow you to note which visual elements need to be added. When adding an image to a page, be sure to include a descriptive file name and image alt-text. If you need to create new meta descriptions, do so in column M of the template.
A well-structured URL makes it easier for search engines to understand the content of your page. Page speed can be impacted by many factors, such as redirects, image quality, CSS and JavaScript files, etc. To learn about your page speed performance, check out Google’s Page Speed Insights to better understand your mobile and desktop performance. E-E-A-T is an acronym coined by Google that stands for Experience, Expertise, Authority, and Trust. While it’s not a direct ranking factor, the quality of E-E-A-T helps Google determine if the content can be trusted. Don’t want to come up with blog titles or keyword targets on your own?
